Zohreh Ahooei | Product & UX Designer

The challenge

The goal of the project is to make the website cleaner, more modern and create brand elements. The previous website was built on WordPress and needed an effortless and refreshed look.

The solution

I drew inspiration from minimal, colorful websites and my deep passion for skating. I implemented features from Against the Grain's previous web application and transformed them into new elements. I used accent colors and relied on the eye-catching typographic, which enhances the brand identity.

STICKER & COMPONENTS

The impact & what I learned

This is an important project as it was my first UX project.
I worked with a small start-up company on the design of these websites. It was a remarkably valuable experience. The implementation of the new responsive site is successful and draws attention to important aspects, such as the vision of the founders behind the product. Moreover, it further builds upon the field of e-commerce. Working with the young start-up started this journey into the UX world.

DURATION

September 2021

2 weeks

ROLE

UX Designer, developing the brand concept and user flow for a better user experience.

RESPONSIBILITIES

Brand design
Paper & digital wireframes
Lo-fi & Hi-fi prototyping
Mock ups
Iteration on designs & responsive design

Responsive website design for beverage start-up

Against the Grain is a beverage start-up founded by athletes who attach great importance to consciously sourcing natural ingredients. My task is to implement this vision through designing a new brand identity and responsive website.